Virtual reality (VR) can be so much more than just fun and entertainment. It’s a powerful tool to create empathy within people and explain complex situations like climate issues. Watch Maria Herholdt Engermann’s talk from TEDxAarhus 2019, where she talks about her experience making the VR experience X-Ray Fashion, and how she discovered that VR can be used as a powerful tool to create empathy within people, and potentially change consumer habits regarding fast fashion.
Maria Herholdt Engermann has a background in filmmaking and has specialized in VR storytelling. She is now owner of her own VR company, MANND, based in Aarhus. The company creates VR experiences for both business and art projects – and strives to create the next generation of media entertainment.
“I’m a huge VR fan. I see great potential with this immersive medium. We saw how implementing physical effects within VR can create a deeper feeling of presence and a long term impact for the audience.”
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Maria has a background within filmmaking and has been specializing in VR storytelling for the last 4 years. She is now the proud owner of her own VR company based in Aarhus. The company creates VR experiences for both business and art – and strives to create the next generation of media entertainment.
“I’m a huge VR fan. I have always loved a good story and always wanted to be surrounded by my favorite stories and universes. I love theme parks because they make me feel like I’m a part of that theme and story. With VR I see a lot of new possibilities of telling stories and to become a part of them.” This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Can empathy in virtual reality change consumer habits? | Maria Herholdt Engermann | TEDxAarhus