How Bug-A-Salt Went From Gimmick To Big Business | Forbes (Forbes)

Lorenzo Maggiore, inventor of the Bug-A-Salt, a toy gun designed to kill flies with a burst of salt, launched the business in 2012. After raising nearly $600,000 through an Indiegogo campaign that first year, the company sold 50,000 units. Last year, the company sold 750,000 units, bringing in north of $20 million in sales.

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Thumbnail image courtesy of Bug-A-Salt.

How Bug-A-Salt Went From Gimmick To Big Business | Forbes