Risks. Questioning Authority. Brands and Innovations. In this insightful talk, Mark Gilligan shares his thoughts on the characteristics of innovative global brands, meanwhile examining the extent to which culture and language influence the making of such brands.
Mark Gilligan is the Chairman and CEO of Backtrace Holdings Ltd, a world-leading manufacturer of science products.
Mark started working life being purely interested in the challenge of developing new products and technologies. Early in his career, he started to realize that he had more ideas than time to develop them. It dawned on Mark that a skill that would become important was that of convincing other people that his ideas should be worked on. In other words, selling ideas.
This has progressed to the point where Mark has successfully started and run a fast-growing group of companies. Starting with Syrris, leading to Dolomite, Blacktrace and Beyond.
Mark’s goals for the future are to further develop this engine of commercially driven successful innovation companies. A common theme is Productising Science, in other words, taking New Scientific Discoveries from University, or other Research environments and structuring deals and partnerships to enable world-leading products to be developed and then marketed and sold globally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
How do Risk and Questioning Authorities relates to Brands and Innovation? | Mark Gilligan | TEDxBUV