Austin and Trevor Zacny founded Shiti Coolers in 2016 selling mostly stickers for customers to «rebrand» their existing coolers. The brand took off. Over the years, the company significantly diversified its product offering, creating a multimillion dollar lifestyle brand.

Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Thumbnail image courtesy of SHITICoolers

How Shiti Coolers Became A Multimillion Dollar Lifestyle Brand | Forbes