Farmers are on the verge of going extinct in the current industrial food complex. Julia Niiro is a trailblazing entrepreneur (and a proud farmer!) on a mission to save the American farmer with a solution to protect the producer. She challenges us that true innovation is not about inventing “more,” it is about reimagining and taking the very best that has always worked in our systems and applying the resources that we have available to us today to make them better. Her idea is simple — know your farmer, know your food. Learn more at Localmilkrun.com
With special thanks to core the TEDxPortland organizing team, 70+ volunteers and cherished partners — without you this experience would not be possible. Our event history can be found TEDxPortland.com
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
After experiencing what it was like to start her own farm, founder and CEO Julia Niiro, designed the kind of marketplace and distribution system she would have liked to have access to — an efficient and profitable way to sell locally produced goods directly to customers and chefs in the city. In just two short years, her start-up company, MilkRun, has grown into a full distribution system with over 3,000 customers in the great Portland, Oregon area. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
How to save farmers from extinction | Julia Niiro | TEDxPortland