In 2011, Travis Kalanick described Uber as a mobile app where:
‘You push a button and in five minutes a Mercedes picks you up and takes you where you want to go.’
Travis doesn’t lead with buzzwords like platform and marketplace. Instead, he focuses on just one button and uses vividly specific language to make the outcome extremely appealing. Today, Uber has simplified it even further, to: ‘Tap a button, get a ride.’
Travis Kalanick’s One-Sentence Uber Description