Ty Haney’s most important entrepreneurial lesson? «Own your personal journey,» the Outdoor Voices founder says. Haney speaks with Forbes’ Steven Bertoni at the 30 Under 30 Global Summit in Israel about how she built Outdoor Voices into a booming athletic-wear company, and specifically how social media was a key player in the company’s model.

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Outdoor Voices Founder Ty Haney On Using Social Media To Build A Brand | Forbes