The counterintuitive way to be more persuasive | Niro Sivanathan (TED)

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What’s the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the «dilution effect,» a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.

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The counterintuitive way to be more persuasive | Niro Sivanathan