Thе lecture by Giulia Pistone and Fabiola Fiocco focuses on the phenomenon of social media architecture and the ways in which ‘instagrammability’ has become a key design and evaluation criterion. Touching on the features of social media architecture, we dwell on its global significance, as it intertwines with real estate speculation and mass tourism. We expand on the long-standing relationship between images and architecture, touching on traditional photography, architecture as a ‘system of representation’ (B. Colomina), the rise of the rendering and the impact of social media in peeking and showing off via Pinterest boards and YouTube home-tours.


Archilovers. On Social Media Architecture. Lecture by Giulia Pistone and Fabiola Fiocco

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