Bert discusses why Life is good, a positive lifestyle brand, purposely blurs the lines between work, play, for-proft enterprise and non-profit social work. The lessons learned from his personal and professional experiences illustrate that the keys to a happy and fulfilling life are all around us.

Bert Jacobs and his brother John spent five years sleeping in a van and hawking t-shirts in the street before creating the Life is good brand.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Do What You Like, Like What You Do: Bert Jacobs at TEDxBeaconStreet