As a kid, Chinese immigrant Liu didn’t have pocket money to spend on a PlayStation, so he made do with free internet browser games. “That shaped the kind of games we’re making today,” Liu says. End Game Interactive, which he cofounded with Luke Zbihlyj in 2018, creates simple but addictive online games. One of its early successes, a 2D multiplayer battle game developed in just four weeks, has attracted 65 million players and will earn over $4 million in revenue this year. End Game recently raised $3 million from high-profile investors like Unity Technologies cofounder David Helgason, Twitch cofounder Kevin Lin and talent manager Scooter Braun. Instead of spending “four or five years” on a single game, the company’s 20-person team focuses on releasing simpler games faster. “It’s just, keep having shots on goal,” Liu says.

As North America settles in for a long pandemic winter, there are bright spots on the horizon. Hundreds of them. The 600 young entrepreneurs, activists, scientists and entertainers featured in our 10th Annual Forbes 30 Under 30 give everyone reason to hope. Some are defying the odds and building businesses despite Covid-19; others are helping to fight the illness, serving on hospital front- lines or working with A.I. to discover new drugs. This year they were photographed by one of their own: Mamadi Doumbouya, a 23-year-old immigrant from Guinea who appears in this year’s Art & Style group. Collectively, our Under 30 trailblazers have raised over $1 billion in venture funding and are proof positive that ambition and innovation can’t be quarantined.

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End Game Interactive’s Yang Liu On How He Built A Successful Gaming Company | Forbes