Irina Tripapina (Mail Ru Group): User acquisition in Russia

Irina Tripapina from Mail.ru Group presented her keynote at the international mobile marketing conference Target Summit Berlin 2015 (http://targetsummit.com).

She told us about mobile marketing in Russia and its specifics, made a short review of My.Target platform and showed a real cases with pain and glory.

Presentation: http://www.slideshare.net/targetsummit/targetsummit-berlin-mytarget-irina-tripapina

Irina Tripapina (Mail Ru Group): User acquisition in Russia