Forbes is honoring the 10th anniversary of the conversation between Warren Buffett, Jay-Z and Steve Forbes by releasing never-before-seen clips from the interview. Here, hip hop icon Jay-Z — who would later become a billionaire himself — discusses his technique for identifying new business opportunities, and why he tends to stay away from investing in trends. «Music is like stocks,» he says to Warren Buffett, the billionaire founder of Berkshire Hathaway. «If I find my truth…there are a number of people in the world who can relate to what I’m saying and going to buy into what I’m doing.»

This interview was videotaped at Warren Buffett’s Omaha office in 2010.

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Jay-Z To Warren Buffett On Why Trends Can Be Misleading In Music And Business | Forbes