How to make freedom and playfulness – traditionally granted to artists – accessible to a wider audience? And, how to design situations or objects that stimulate activity and participation, that could lead to a transformation in a viewer or a social context? During this talk, Amsterdam-based designer Tereza Ruller (studio The Rodina) tries to answer these questions. Ruller proposes the term “performative design” for a practice that incorporates graphic design, playfulness, bodies, action, and eventness.The event will be held with the support of the Embassy of the Netherlands in Russia.


On Performative Design with The Rodina