Toby recollects memories from his visit to India and how he developed a company out of a mere idea he found among their garbage dumps. MacRebur Limited — The Plastic Road Company, was the brainchild of CEO and co-founder Toby McCartney, 41. He came up with the idea after seeing raw waste plastic being dumped in potholes in India and to meet his daughters demands to “do something about the plastics in our oceans!”
Back home in Scotland he recruited two friends to develop the idea, thus tackling two huge world problems of waste plastic recycling and crumbling roads.
Toby represented the firm in the Virgin Voom competition in 2016, pitching to influential business leaders and ultimately winning the best start up prize and praise from Sir Richard Branson for the concept. Toby has also been awarded with the Institute of Directors, Director of the year recognition in 2018.
He studied electronic engineering at Plymouth University and is an accredited NLP master trainer. He is also a director of Toby&KateMcCartney Ltd with his wife, and has co-authored two books on the art of NLP. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
What If Plastic Made Roads | Toby McCartney | TEDxChennai