Major companies and startups alike are debuting a range of new strategies to go along with their new cars, new batteries and new sustainability commitments in hopes of making EVs the norm in the next decade. General Motors aired a Super Bowl ad with an all-star cast. Ford hired a famous director for the Tokyo Olympics. Mercedes-Benz and startup Lucid have opened new showrooms in New York City to educate the market. Hyundai’s running EV ads starring Spider-Man.

Electric vehicles are already poised to be a focus yet again this year. Later this week at the 2022 Consumer Electronics Show in Las Vegas, GM and BMW will reveal new EVs. In February, Nissan will air its first Super Bowl ad since 2015 to promote the Ariya crossover and Z sports coupe. Later this year, Mercedes-Benz is also planning a major partnership with the upcoming film, Avatar 2.

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Why Auto Giants And Startups Are Marketing Electric Vehicles To More Mainstream Audiences | Forbes